Case studies
Real campaigns, real numbers
Four businesses, four different goals. Here is what each one needed, what I did and what the campaign delivered.
Travel and Umrah
Al Tanzeel Tours & Travels: 500+ leads in one month
Al Tanzeel Tours and Travels needed a steady flow of serious enquiries for Umrah and tour packages without overspending. I built and ran a lead generation campaign on Meta with careful budget pacing and instant lead delivery.
The challenge
Travel packages are high-value family decisions. The agency needed enquiries from people ready to travel, not casual clicks, and could not afford slow follow-up.
What I did
- Researched family and age-group audiences interested in Umrah and holiday travel
- Created lead forms and ad creatives for package offers and travel seasons
- Paced the PKR 100,000 budget daily to keep results steady
- Automated lead delivery with Zapier so every enquiry reached the owner by email instantly
- Handled client communication on-site and followed up on hot leads
Results
The campaign delivered more than 500 enquiries in a month, and direct conversations then converted 10+ high-ticket customers, most of them families.
Hotel and Restaurant
City Hotel & Restaurant, Sheikhupura: 500 WhatsApp messages in a day
City Hotel and Restaurant in Sheikhupura wanted more orders, table bookings and walk-ins from nearby customers. I set up WhatsApp-based sales campaigns so people could order or book in one tap, and ran engagement campaigns to grow local reach.
The challenge
Restaurant customers decide quickly and want to ask or order instantly. Forms are too slow, and the owner needed local people, not distant clicks.
What I did
- Click-to-WhatsApp campaigns for orders, family dinners and bookings
- Tight radius targeting around Sheikhupura and nearby areas
- Food photo and offer creatives tested every week
- Engagement campaigns to grow page reach and customer interaction
- Guided staff on quick WhatsApp replies and order handling
Results
On the best day the campaign produced 500 WhatsApp messages at only PKR 3.42 each, and averaged about PKR 4.1 per message across the month.
Political campaign
Khurram Shehzad election campaign: 1.2M+ people reached
Election advertising needs reach inside one constituency within a fixed time. I managed Meta advertising for the Khurram Shehzad campaign, focusing on local voters with video, reach and engagement campaigns.
The challenge
Impressions outside the constituency waste money. The campaign needed local, repeated and timely exposure, with messages adjusted as election day approached.
What I did
- Constituency-level geo-targeting and age segmentation
- Short video and image creatives tailored by area
- Reach and frequency control to avoid ad fatigue
- Event and rally promotion in the final weeks
- Daily monitoring and budget shifts to the best-performing areas
Results
The campaign reached over 1.2 million people inside the target area at about PKR 183 per 1,000 people reached.
Online education
Quran academies: 600+ student enquiries in three months
Online Quran academies depend on parents who trust the teacher before they enrol. I ran lead and engagement campaigns that brought in parent enquiries and trial class requests for several academies.
The challenge
Parents compare many academies and need confidence quickly. Fees are modest, so the cost per enquiry had to stay low.
What I did
- Parent-focused audiences in Pakistan and overseas Pakistani communities
- Trust-building creatives: teacher introductions, class previews and trial offers
- Lead forms and WhatsApp enquiry buttons
- Creative testing to reduce the cost per enquiry
- Reminders for trial class bookings
Results
Across three months the campaigns delivered 600+ enquiries at about PKR 150 each, leading to 140+ trial classes and 60+ enrolments.
Overall performance
Combined figures across the four case studies above. Lead and message campaigns cost about PKR 21 per result on average, which keeps customer acquisition affordable for small and medium businesses.
Results depend on the business, offer, budget and market. Every campaign is reported with real numbers from Meta Ads Manager and your own sales data.
How I report results
Clear reporting is part of every campaign.
Weekly report
Spend, results and cost per result in plain language.
Live dashboard
See campaign numbers any time through Ads Manager access.
Monthly review call
What worked, what did not and what I will change next.
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